Eric Yong - Zoom CEOYou and I can have more time to have more in-person interactions, but maybe not for work. Maybe for something else. Why do we need to work five days a week? Down the road, four days or three days.
Eric Yong - Zoom CEOYou and I can have more time to have more in-person interactions, but maybe not for work. Maybe for something else. Why do we need to work five days a week? Down the road, four days or three days.
The future of work. The future of work. The future of work. Or, to spice things up, the work of the future.
Alongside the word “AI”, these four words are stamped across consulting firm white papers, flank headlines, and emerge from the mouths of famous spokespeople. In the imagination of AI promoters, work features prominently as a space for disruption and transformation. The desire to transform work is so strong–the drive to keep pace with the future of work so powerful–that some companies have taken to AI-washing, claiming that they are automating tasks that are still largely done by humans.
What should we make of the promises of generative AI and AI to change the world of work as we know it? This question is deeply personal to many of us, as work is individually and culturally a way we assign value to people (for better and for worse). It’s a question that raises anxiety and concern about how we will “make a living”–how we will care for our needs and wants–if human work gets supplanted by AI.
And, yes, we see examples of AI shaping work in a wide variety of fields:
For businesses, the drivers for AI adoption are increased efficiency and outputs, lower costs, and higher profits. AI is a path to cognitive standardization and scaling. In addition to replicating human work, AI is seen as being capable of doing things people can’t do, such as processing and finding patterns in massive amounts of data. Businesses are in search of a predictable workforce without the complications of costly and finicky humans (labor costs account for a large portion of business expenses and the cost of replacing employees is between one-half and two times the employee’s annual salary), and their labor needs (medical insurance, rest/vacations, promotions, etc.). And, when AI isn’t seen as a replacement for people, AI is seen as a way to lower costs related to employing people, such as AI for hiring (AI video analysis optional), AI for coaching, and AI for managing or supervising employees. Using AI to lower costs is an especially pernicious promise for social institutions that are systematically underfunded, like healthcare and education.
Even in the world of social media, where ad-based economic models generate revenue for both social media companies and some users (influencers like MrBeast and Charli D’Amelio who make millions per year), we see a move toward replacing humans with AI. For example, Meta has created 28 AIs that social media users can interact with (in an extra uncanny turn, Meta “partnered with”–cough, paid, cough–several public figures to use their likeness to “embody” the AIs). These personalities–and other virtual AI influencers that are being created by companies and brands–will likely compete with and negatively impact the income of human influencers (we see a similar phenomenon happening in the adult entertainment industry as well).

In the promises of AI to disrupt work, we often see references to historical moments of labor disruption, like the industrial revolution. In fact, some call the impacts of AI on work the “next industrial revolution” or the “fourth industrial revolution,” and argue that new forms of automation offered by AI will significantly shift how labor is done, what forms of labor exist, and the employer/laborer relationship. Schneider and Vipond write that, “there is a fundamental similarity between the innovations of the First Industrial Revolution and the goals of current automation. Both are intended to be labor displacing. The major technologies of 1750–1850, in broad terms, replaced human and animal muscle and dexterity with inanimate power and implements. Textile machines supplanted the arms and legs of weavers and the hands of spinners. Sewing and riveting machines replaced the hand-sewing work of bootmakers. Steam engines took the place of human strength and draught animals to drive machinery and move goods over water and rails…The potential impacts of the automation revolution or ‘Fourth’ Industrial Revolution are most similar to the First Industrial Revolution: technologists are aiming to replace human cognition in the workplace, superseding the human brain’s capacity for pattern recognition and routine decision-making.” Indeed, this goal drives the interest in AI for work. OpenAI’s charter defines their goal of artificial general intelligence (AGI) as “highly autonomous systems that outperform humans at most economically valuable work”.
“We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do”
There is a certain techno-optimism in the pursuit of efficiency and increased profit by replacing humans with AI. There are few metrics or benchmarks by which we can evaluate how effectively AI replaces human work or makes people more productive. Yet employers (and consumers) seem ready to accept AI automation, even if it means loss of quality and/or other tradeoffs.
It seems inevitable that AI will replace people’s jobs or aspects of their jobs, and we’re told that this replacement will lead to more freedom and more benefits for us (“three day work week!,” “AI will do your mundane tasks like attending boring meetings!” Sure, Idris Elba). But the history of automation of work tells a different story. Incredible innovations in agriculture and manufacturing have not led to improving work conditions or more leisure time for workers. Instead, point out Elway & Reznikoff, those innovations have led to a degradation and devaluing of work conditions and workers’ rights (this is more true in the United States and the UK, and less true in Nordic countries where technological innovation has been linked to improving working conditions and decreasing inequality). Unless measures and/or regulations are put in place to protect workers, we can expect declining compensation, degradation of work conditions, and additional work expectations. Workers are right to be worried about their wellbeing and their livelihoods.
Despite promises that AI will usher in a future where workers are better off, not all jobs will be impacted in the same way, thus increasing the likelihood for growing inequities across industries (a similar “AI divide” is likely across higher-income and lower-income countries). For example, a Pew Research Center analysis placed the following jobs in the category of highest exposure to AI (see also this internationally-focused analysis from the UN’s International Labour Organization):
High exposure indicates a strong likelihood of job displacement. As with previous disruptions to jobs caused by technological innovation, workers whose jobs are significantly impacted or rendered obsolete by AI may have limited opportunities to move into jobs that are created by AI. For example, because of the deployment of content moderation AI, which displaces much of the low-wage human moderation on tech platforms, the work of content moderation and reinforcement training will require increasingly specialized skills and will become an increasingly precarious line of work.
All of this raises questions about what agency workers have in deciding what aspects of their work is automated and how AI is used in their work. For example, can a worker refuse to have AI Companion and automated transcription in their Zoom meetings? A version of this question came up during the 148-day Hollywood screenwriters strike in 2023. The strike resulted in a series of AI-focused protections being added to the union contract. It prevents AI from being awarded “first writer” credits, prevents companies from forcing writers to use AI, and prohibits using writers’ material to train AI, in addition to other protections.
If you are asked to consent to AI transcription during a pitch meeting, including on Zoom, you should refuse. Transcribing a writer’s pitch is the equivalent of demanding that a writer leave free written material behind.
Agency requires awareness of what is happening and power to act. As AI technologies become more pervasive in the “technologies of work” –e.g., they’re in our email systems, our finance systems, word processing and document handling, HR systems–they become more difficult to parse and to deal with. Workers can educate themselves about AI but there also need to be commitments from companies to help workers know about and understand how AI could impact their work. Here are some questions to consider:
Can/will workers have agency and power to shape what happens with AI and work or, like John Cash’s song The Legend of John Henry’s Hammer, will we be mired in a constant struggle against the machine, only to be replaced by the machine in the end?
Higher education is not immune from the pressures to leverage AI to improve productivity and lower costs. AI is appearing at a time when education, and higher education in particular, is suffering from budget reductions, increased political divergence on its value, and a lower perceived return on investment from college degrees. At the same time, the cost to attend college continues to climb and student loan issues approach a crisis level with 42 million individuals owing a combined $1.7 trillion. These are major societal problems with complex causes. In “Great Ready for Faculty Bot-ification” John Warner focuses on the increasing integration of AI tools in higher education, particularly in teaching roles traditionally held by faculty. Warner feels strongly that AI use is not about faculty productivity but “is instead a direct path to obviating the human role in teaching.”
We asked a couple of colleagues in our organization to reflect on the intersections of AI with their work and how they are approaching decisions about what that looks like for them.
This activity is based around the use of AI tools. If you are not interested in using a generative AI tool, or if you have concerns about your data, skip down to the Nope! options below.
A pattern we’ve seen with new technologies over the years is encapsulated in the idea that “Technology X won’t replace profession Y, but people who use technology X effectively will replace those who don’t.” When considering the impact of AI on your career (past or present) it’s important to evaluate the capabilities of today’s AI tools (not last years and not a future vision) through a very personal lens that’s shaped by your values and what aspects of your job you enjoy.
Jobs are made of many tasks and activities. Take a minute and think about your job. Consider the pieces that are routine, strategic, analytical, relational . . .
Select a specific task or responsibility from your job that you want to approach with AI.
You may want to pick a task you want to avoid , one you want to get done more quickly or one that you think an AI would struggle with.
Try accomplishing your task in at least two AI tools.
Keep in mind that most of the AIs you hear about (ChatGPT, Gemini, Claude) are general tools and even within those tools you may find very different outcomes and experiences. If you’re interested, try pursuing the task using a more targeted AI tool. Chances are there’s an AI for that or there may be tools specific to your job that are worth checking out.
Use the Submit Content button below to share your experience.

If using AI just isn’t an option for you, consider taking action in your workplace.